farmers market
farmers market

And Now for Something Completely Different!

By Bruce Telford

Sampling is Fundamental at Sweet Almande

During the last year or so while Covid 19 restrictions have been in place, we haven’t been able to sample our different flavors of almonds like we normally would. And not surprisingly, this has had an impact on sales for our more unusual flavors (like Watermelon, Wild Strawberry, Banana Nut, Sweet Onion Teriyaki, Roasted Garlic and our Roasted, Salted Cashews). I knew that sampling helped with the sales of these flavors, but I hadn’t realized just how much. After all, some of them do sound like we’re pushing the envelope of just what might taste good with an almond. But when someone is skeptical about a flavor and then samples it and goes “Wow, that’s actually really good!” – that’s when you know that sampling works.

So this month if you’re thinking of making an order, think about trying a few flavors that you might not ordinarily try. You might be surprised at just how good they are! After all, we while we enjoy experimenting with the flavors to get them to where we think they’re just right, the real proof of our success is when you try them and love them as much as we do.

Now, before I draw this blog to a close, I do want to mention that April 14th is National Pecan Day, and we have tasty pecans in most of our flavors. And while almonds and cashews are great, pecans are naturally just a touch sweeter and much softer, which makes them great additions to salads and desserts! If you’re a pecan fan, celebrate National Pecan Day with some of our pecans for a real treat.

Oh, and fair warning – May 12th is National Limerick Day, and we have something special in the works, so be ready (and perhaps afraid?). I’ll have more details in the May blog article, but there’s a good chance that it may involve a limerick contest (that can be published in this family friendly blog, mind), so put your bad poetry thinking caps on now!
Best of luck to all, and Happy National Pecan Day!

 

-Bruce

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Bruce & Beth Telford